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We Elevate by sharing knowledge and expertise through our online and in-person educational offerings, online community boards, and regional events throughout the year.


We Engage by attracting and retaining members through marquee events, program offerings, volunteer opportunities, committee input, and outreach to like communities and organizations.


We Promote by building our industry, our members, and our brand. Our member retailers, sales reps, and manufacturers know the best toys and games for all ages and interests while offering individualized attention.

Featured Event

Nov 1st, 2023 - Nov 30th, 2023
Local Toy Stores!

In November ASTRA members celebrate an entire month of play advocacy by committing to participate in ASTRA’s Neighborhood Toy Store Month. This initiative is designed to provide great specials, in-store activities, and PR to drive traffic to our retail members and share the brilliant benefits of toys with the communities they serve.

Member Store Locator

ASTRA member retailers have 800+ stores all across America and Canada. Find your local store!

We are growing...

Stronger together! Join ASTRA and connect with international toy brands, boutique manufacturers, local & national toy stores, regional sales groups, and independent sales reps. Apply for membership today.

Sales Rep Groups

ASTRA in the Wild!

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Sign up for the ASTRA Toy Times Digital Monthly and receive updates on upcoming events, educational programs, industry news, and more!