The American Specialty Toy Retailing Association (ASTRA) is a non-profit association that provides education, networking, product sourcing and discounts, and consumer public relations to grow the specialty toy industry. ASTRA is the largest association serving the specialty toy industry and thrives on the communication and cooperation of its members including retailers, manufacturers and sales representatives.

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Upcoming Events

Meet, Visit, Play - Atlanta

July 11, 2018 2:00 PM — July 13, 2018 7:45 PM | AmericasMart - Building 2, Floor 7, Room 777A, Atlanta, GA

  • Join us on Thursday, July 12th at 5:30pm to learn more about the multichannel approach to sales. Entry to the panel discussion is free. Please RSVP that you will attend.
  • Also register now to join us Friday, June 13 at 5:30pm at a reception to celebrate the 2018 Best Toys for Kids Award recipients. You'll enjoy appetizers, beer, wine and soft drinks - plus lots of fun with your ASTRA colleagues. ($20 - Members, $30 - Non-Members) 
  • Can't make it to the reception then join us for Game Night immediately following the reception. Everyone is invited to join us for a night of relaxed game playing in a fun, social atmosphere. Game Night RSVP