Why Join ASTRA?

Benefits to All Members

Printed Membership Directory
Inclusion in the printed membership directory when you join/renew by January 31st
Digital Digests to keep you up-to-date on relevant topics and events
Quarterly Toy Times Magazine delivered to your mailbox
Education and Certification Programs both free and at reduced costs
Access to ASTRA member community message board
Annual Conference and Trade Show special pricing
Member-only discounts and specials on any contracted industry studies and/or survey data. (i.e. Stellar retail survey results)
Connect with other retailer members via on-line member community discussion boards
Roundtable Zoom meetings with other members to share ideas, provide input, discuss trends and other topics

The benefit most often noted by our members – be they Retailers, Manufacturers, Sales Representatives, Affiliates, or Inventors is the sense of connection with others in the play industry.  Sharing, learning, and meeting with one another, whether it be in person at our various events throughout the year, through educational offerings, or in zoom gatherings provides our members the opportunity to grow and gives the ASTRA staff the input to provide the programs that reflect the needs of our members.

* All memberships are prorated monthly per calendar year.

To join at a particular tier, click the Select button next to the tier price.

Membership Types

Retailers

Retailers receive all standard member benefits as well as the following:

  • Preferred Savings Partner Program
  • Opt-in to mentoring opportunities
  • Online Store Finder for Consumers
  • Opportunity to participate in Benchmarking Survey & receive results
  • Connect with other independent retailers through the member-only online community

Retailer tiers receive additional benefits as described below.

Retailer - Tier 1

Two members on roster
Member price for Certified Play Expert course
$269 USD / year

Retailer - Tier 2

Up to five members on roster
1/2 price discount to a Certified Play Expert in-person, 2-day course for 2 members on roster
1 Free Full Conference Registration to Marketplace & Academy in 2024 (min. $149 value)
$399 USD / year

Retailer - Tier 3

Up to eight members on roster
1/2 price discount to a Certified Play Expert in-person, 2-day course for 3 members on roster
2 Free Full Conference registration to Marketplace & Academy in 2024 (min. $298 value)
Free Retailer Subscription Box *
$699 USD / year

Retailer - Tier 4

Free Retailer Subscription Box *
Up to 15 members on roster
2 Free Certified Play Expert in-person, 2-day course admissions in 2024 ($998 value)
1/2 price discount to a Certified Play Expert in-person, 2-day course for 4 members on roster
3 Free Full Conference registration to Marketplace & Academy in 2024 (min. $447 value)
Toy Boat Cabin Upgrade (1 cabin upgrade per cabin booked)
$999 USD / year

Manufacturers

Manufacturers receive all standard member benefits as well as the following:

  • Preferred Savings Partner Program
  • Opt-in to mentoring opportunities
  • Social media 'shout out' during the year on all ASTRA platforms
  • Connect with other Manufacturers through the member-only online community

Manufacturer tiers receive additional benefits as described below.

Manufacturer - Tier 1

Tier 1 & 2 Booth Pricing
Two members on roster
1 Priority Point for exhibiting at Marketplace & Academy
$419 USD / year

Manufacturer - Tier 2

Tier 1 & 2 Booth Pricing
Up to three members on roster
2 Priority Point for exhibiting at Marketplace & Academy
$819 USD / year

Manufacturer - Tier 3

Tier 3, 4, 5 Booth Pricing
Feature article in one of the Monthly Toy Times Digital editions
1st option to secure a table at Game & Kit event at M&A
Free ad (what size?) in one of the monthly editions of Toy Times Digital
Free access to the Retailer Benchmarking Survey results
Up to five members on roster
3 Priority Point for exhibiting at Marketplace & Academy
$1,819 USD / year

Manufacturer - Tier 4

Tier 3, 4, 5 Booth Pricing
Feature article in one of the Monthly Toy Times Digital editions
1st option to secure a table at Game & Kit event at M&A
Free ad (what size?) in one of the monthly editions of Toy Times Digital
Free access to the Retailer Benchmarking Survey results
Up to 10 members on roster
4 Priority Point for exhibiting at Marketplace & Academy
One additional full conference registration at Marketplace & Academy
$3,419 USD / year

Manufacturer - Tier 5

Tier 3, 4, 5 Booth Pricing
Feature article in one of the Monthly Toy Times Digital editions
1st option to secure a table at Game & Kit event at M&A
Free ad (what size?) in one of the monthly editions of Toy Times Digital
Free access to the Retailer Benchmarking Survey results
5 Priority Point for exhibiting at Marketplace & Academy
Two additional full conference registration at Marketplace & Academy
Free interior cabin on Toy Boat 2025
$6,919 USD / year

Sales Rep Groups

Sales Rep Groups receive all standard member benefits as well as the following:

  • Connect with other sales reps through the member-only online community

Sales Rep Group tiers receive additional benefits as described below.

Sales Rep Group - Tier 1

Preferred Savings Partner Program
Five members on the roster
1/2 Price CPE In-Person Course for 1 member
$160 USD / year

Sales Rep Group - Tier 2

Preferred Savings Partner Program
1/2 Price CPE In-Person Course for 3 members
Free day passes to M&A for 3 members on roster
Ten members on the roster
$260 USD / year

Sales Rep Group - Tier 3

Preferred Savings Partner Program
1/2 Price CPE In-Person Course for 3 members
Free day passes to M&A for 3 members on roster
Fifteen members on the roster
Free CPE in-person course registration for 2 members on roster
Free M&A full conference registrations for 2 members on roster
$360 USD / year

Sales Rep Group - Tier 4

Preferred Savings Partner Program
1/2 Price CPE In-Person Course for 3 members
Free day passes to M&A for 3 members on roster
Twenty members on the roster
Free CPE in-person course registration for 3 members on roster
Free M&A full conference registrations for 3 members on roster
$460 USD / year

Sales Rep Group - Tier 5

Preferred Savings Partner Program
1/2 Price CPE In-Person Course for 3 members
Free day passes to M&A for 3 members on roster
Twenty-five members on the roster
Free CPE in-person course registration for 4 members on roster
Free M&A full conference registrations for 4 members on roster
$560 USD / year

Sales Rep Group - Tier 6

Preferred Savings Partner Program
1/2 Price CPE In-Person Course for 3 members
Free day passes to M&A for 3 members on roster
Thirty members on the roster
Free CPE in-person course registration for 5 members on roster
Free M&A full conference registrations for 5 members on roster
Free cabin upgrade on Toy Boat 2025 (one cabin up)
$660 USD / year

Affiliates

Affiliates receive all standard member benefits as well as the following:

  • Connect with other sales reps through the member-only online community

Affiliate tiers receive additional benefits as described below.

Affiliate - Tier 1

Two members on roster
Tier 1 & 2 Booth Pricing
$329 USD / year

Affiliate - Tier 2

Tier 1 & 2 Booth Pricing
Up to three members on roster
One FREE full-conference M&A registration
$429 USD / year

Affiliate - Tier 3

One FREE full-conference M&A registration
Apply to be a Preferred Savings Partner*
Up to five members on roster
Tier 3, 4, 5 Booth Pricing
529 USD / year

Inventors

Connect with members via on-line member community discussion boards
Preferred Savings Partner Program
One members on roster
Member price for Certified Play Expert course
$160 USD / year