Neighborhood Toy Store Month

Join us this November for an entire month of play advocacy by committing to participate in ASTRA’s Neighborhood Toy Store Month. This initiative is designed to provide great specials, in-store activities, and PR to drive traffic for our retail members and share the brilliant benefits of toys with the communities they serve.

A large part of our mission at the American Specialty Toy Retailing Association (ASTRA) is to “lead the way through play” by helping children have fun, achieve success, and lead happy healthy lives. One of the ways we do this is by providing leadership and resources to our membership as “play advocates.”

Whether you are a manufacturer, toy store sales associate, parent, grandparent, family member, or friend, we encourage you to promote play to the children (and adults) you care about. Why? Because play is both fun and fundamental to living a healthy, rewarding, and relationship-rich life.

We will be highlighting 4 play themes and their benefits during the month.

November 1st - 6th

We will celebrate STEM activities and on November 7th-13th- we will focus on art activities. Both of these weeks are being sponsored and supported by the 4M division of Toysmith

November 14th - 20th

We will discuss the benefits of “family game nights”. This week is being sponsored and supported by USAopoly “TheOp”.

November 21st - 30th

We are making way for play with valuable information on how toys are teachers and this will be sponsored and supported by Plus-Plus USA.

There is no cost to participate in Neighborhood Toy Store Month as a retailer or manufacturer. You will be able to take advantage of this celebration of play by offering and utilizing great specials and in-store activities to drive sales and education to the communities you serve. Sign up to participate by clicking the links below:

Retailer Sign-Up

Manufacturer Sign-Up