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Member Programs

As an ASTRA Member, you'll find lots of valuable member programs along with the tools to help you grow your business. These programs and services have been created for you, by people just like you. Utilize this Membership section of the website to keep up to date on exclusive access to programs tailored to fit your needs.

  • Preferred Savings Partners
    To enhance the value of ASTRA Membership, utilize ASTRA's Preferred Savings Partner Program! This select group of vendors that serve our industry have partnered with ASTRA to offer customized services and discounts for their products. Use these services and savings to grow your business and gain a competitive edge.
  • Best Toys for Kids
    As the only program of its kind, the Best Toys for Kids Award is intended to heighten consumer awareness of the value of creative, open-ended play and the role that independent, locally owned toy stores play in providing children quality playthings that promote happy, healthy, and productive childhoods.
  • Neighborhood Toy Store Day
    ASTRA retailers all over the country kick off the holiday season by hosting Neighborhood Toy Store Day to celebrate their community, the shop local message, and the joy of play. The event delivers focused messaging to consumers on the value local businesses have in keeping communities unique and vital.
  • Make Way for Play
    The Make Way for Play guide shines light on the cornerstones of child development. It explores how toys are perhaps the fastest and certainly the most fun way for a child to reach important milestones through physical, cognitive, communicative, social/emotional and sensory play experiences. So let the sun shine in on every child and help them grow to their fullest potential with the use of this guide to train staff, develop toys and help consumers learn about the importance of toys and play.
  • ASTRA Excellence Award
    The ASTRA Excellence Awards are 6 awards that recognize a year of exceptional professionalism in the specialty toy industry by identifying and celebrating the meaningful contributions that outstanding companies and individuals have made. Each year ASTRA members nominate their colleagues that they believe have helped the industry greatly.