ASTRA at Toy Fair

Another Toy Fair is in the books! Thank you to everyone who stopped by to say hello and also referred people to the booth to learn more about ASTRA and Marketplace & Academy. We had the opportunity to meet many new retailers, manufacturers and sales representatives and hear their stories of getting into the industry.

When we weren't at the booth, we hosted member events throughout the week:

Celebrate Independents
Certified Play Expert Tammy Clower of Giggle Monkey Toys (Dahlonega, GA) shared how independents can utilize the Certified Play Expert certification to better sell products. She showcased three products available only to the specialty market: Smart Toys and Games' GEO 215US GeoSmart Flip Robot, Fat Brain Toys' SpinAgain, and Buffalo Games' Chickapig Game.

ASTRA is working on curating a list of products available to specialty retailers which will be available May 15.

Night in New York 
300+ members of the independent toy retailing industry enjoyed a little New Orleans in New York at ASTRA's annual Night in New York party. Held at a new location this year, the New Orleans-themed event offered the opportunity for ASTRA members to connect with colleagues over food and drinks.

Thank you to The Original Toy Company, HABA, Kangaroo Manufacturing, and MW Wholesale for donating products for the event.

Share the Fair 
More than 60 ASTRA retailers gathered over breakfast for the annual Share the Fair event to share ideas and compile a list of their favorite new products at Toy Fair. Which companies and products made the list? Click here to download the complete list.

60 Innovative Marketing Ideas in 60 Minutes
It was standing room only for this education session co-hosted with the Toy Association. If you didn't get a chance to attend, mark your calendars to attend the session at Marketplace & Academy in June. 

For a list of 2018 Toy Fair specials, click here.

Advantages of Being an ASTRA Member at Toy Fair

  • Access to the shared Hospitality Lounge. With a place to check your coat, comfortable chairs, outlets, tables and refreshments, it's the perfect place to take a break, have lunch or connect with ASTRA colleagues.
  • ASTRA members get discounted access for our exclusive Night in New York party on the Sunday night of Toy Fair to eat, drink and network with ASTRA peers.
  • Retailers: 
    • Save big on your orders with show specials offered solely for ASTRA members!
    • Grab a copy of ASTRA's Toy Fair Guide! This booklet is your one-stop resource that includes details of all ASTRA events at Toy Fair, a complete listing of member-only specials and show tips from Toy Fair veterans to help you make the most of your time on the show floor.
    • Attend our retail member-only Share the Fair event where you'll enjoy a breakfast buffet and coffee while discussing the hot new toys and children's products you've seen in the aisle of Toy Fair.
  • Exhibitors: 
    • Submit a show special for ASTRA members and you'll be included in the Toy Fair Guide as part of your member benefits. ASTRA's Toy Fair Guide is distributed to all ASTRA retailers and sales reps, ensuring you get maximum brand awareness at the show. 
    • Get a placard to display in your booth that designates you're a "Proud ASTRA Member." 
  • Sales Reps: Grab the Sales Rep Wanted list, a listing of manufacturers looking for sales representatives for their products. 

    Not an ASTRA Member? Join today to take advantage of these and other benefits!

For questions or comments regarding ASTRA's involvement at Toy Fair, please contact ASTRA at or (312) 222-0984.