Another Toy Fair is in the books! Thank you to everyone who stopped by to say hello and also referred people to the booth to learn more about ASTRA and Marketplace & Academy. We had the opportunity to meet many new retailers, manufacturers and sales representatives and hear their stories of getting into the industry.
When we weren't at the booth, we hosted member events throughout the week:
Certified Play Expert Tammy Clower of Giggle Monkey Toys (Dahlonega, GA) shared how independents can utilize the Certified Play Expert certification to better sell products. She showcased three products available only to the specialty market: Smart Toys and Games' GEO 215US GeoSmart Flip Robot, Fat Brain Toys' SpinAgain, and Buffalo Games' Chickapig Game.
ASTRA is working on curating a list of products available to specialty retailers which will be available May 15.
Night in New York
300+ members of the independent toy retailing industry enjoyed a little New Orleans in New York at ASTRA's annual Night in New York party. Held at a new location this year, the New Orleans-themed event offered the opportunity for ASTRA members to connect with colleagues over food and drinks.
Thank you to The Original Toy Company, HABA, Kangaroo Manufacturing, and MW Wholesale for donating products for the event.
Share the Fair
More than 60 ASTRA retailers gathered over breakfast for the annual Share the Fair event to share ideas and compile a list of their favorite new products at Toy Fair. Which companies and products made the list? Click here to download the complete list.
60 Innovative Marketing Ideas in 60 Minutes
It was standing room only for this education session co-hosted with the Toy Association. If you didn't get a chance to attend, mark your calendars to attend the session at Marketplace & Academy in June.
For a list of 2018 Toy Fair specials, click here.
For questions or comments regarding ASTRA's involvement at Toy Fair, please contact ASTRA at firstname.lastname@example.org or (312) 222-0984.