ASTRA is exhibiting at Toy Fair! Stop by the ASTRA booth #6511 to take advantage of all the member benefits; benefits are only available throughout the week. 

Not an ASTRA member yet? Click here to join ASTRA and receive immediate access to these member benefits. 

View the map of ASTRA events here

Download the ASTRA Toy App:

Download on the AppStpre
Get it on Google Play


We look forward to seeing our toy industry family at Toy Fair and at ASTRA’s Night in New York party, less than a week away. In light of the news regarding the Coronavirus, we are mindful of the proactive precautions Toy Association advises for all attendees. 

Industry Update: What to Know About the Coronavirus, Toys and Toy Fair. They are asking attendees to adhere to the World Health Organization. WHO's suggestions for protecting their health include: 

  • Frequest hand-washing
  • Covering your mouth or nose with a flexed elbow or tissue when coughing and sneezing
  • Maintaining a proper social distance (about three feet)
  • Avoid touching your eyes, nose, and mouth.

In addition, they are working with the Javits Center to ensure an ample supply of sanitizing materials available for public use. Toy Fair has always occurred at the height of flu season so the WHO precautions are the norm. Our Night in New York event on sunday, February 23 will be held at the Paramount Theatre this year. this venue is a significatly larger venue than our last event at Clyde Fraizier's allowing for space to maintain the WHO-recommended social distance. We will also have ample sanitizing materials available for use. 

At this time, there is a US travel ban which bars entry for all non-residents that have been in mainland China in the past 14 days. As of February 10, NY has had no reported cases of coronavirus in New York City or New York State.

We will continue to monitor the situation. We look forward to seeing you in New York. 

Advantages of Being an ASTRA Member at Toy Fair

Access to the shared Toy Fair Hospitality Lounge, where you'll find a place to check your coat and rest your feet. Recharge with charging stations and refreshments to keep you going on the show floor. It's the perfect spot to have lunch or connect with ASTRA colleagues.


   Download the ASTRA Toy App to have ASTRA @ Toy Fair at your fingertips! 





Save big on your orders with show specials offered solely for ASTRA members!

Download the ASTRA Toy app to access all of the member-only discounts offered by ASTRA manufacturers at Toy Fair. (Available February 1) 


See what products fellow retailers are excited about at Share the Fair. Enjoy a light breakfast while discussing the hot new toys and children's products lining the aisles at Toy Fair.


      Download on the AppStpre    Get it on Google Play











Submit a Toy Fair show special for ASTRA members and you'll be included in the ASTRA Toy app listing of Toy Fair specials. Get maximum brand awareness at the show with visibility in the ASTRA Toy app. (Available early December) 

Exhibiting manufacturers will receive a placard to display in your booth that designates that you're proud to be a member of ASTRA



 Sales Reps



Pick up a copy of the Sales Rep Wanted list, a listing of manufacturers looking for sales reps for their products. Download and print the list in advance on ASTRA Connect or stop by the booth for your copy.

ASTRA Booth 6511

Make ASTRA booth #6511 your first stop at Toy Fair! Check these to-do's off your list before you hit the aisles:

Pick up your ASTRA Member ribbon so that manufacturers know to apply big savings to your orders.

Register for Marketplace & Academy, June 7-10, 2020 in Orlando, FL. The early bird conference rate ends February 25. Everyone who registers for Full Conference at the booth will recieve a gift. 

Pick up your own ASTRA notebook to make sure you capture your favorite finds and best ideas.


You’re invited to a Night in New York to remember!


Grab a bite to eat and a drink to cheers the night as you make memories with specialty toy industry colleagues - all set against a backdrop of awe-inspiring music memorabilia.

Purchase your tickets today! 

For questions or comments regarding ASTRA's involvement at Toy Fair, please contact ASTRA at or (312) 222-0984.