About Us

Vision Statement

To be the Guiding Star of the specialty PLAY industry
We are the STAR that guides our members.
The STAR that shines on the specialty toy trade
The STAR that represents expertise and trust to our neighborhood shoppers

Our Mission is to:

Engage, Elevate and Promote
the success of our membership
We Engage by attracting and retaining members
We Elevate by sharing knowledge and expertise
We Promote by building our industry, our members, our brands

Founded in 1992, the American Specialty Toy Retailing Association (ASTRA) is an international not-for-profit trade organization that serves more than 1,800 independent retailers, manufacturers and sales representatives of the specialty toy industry. ASTRA is a dedicated community of professionals committed to providing children with healthy, quality play materials that have high play value. ASTRA members build their businesses around specialty toys, which are designed with a focus on what the child can do, rather than what the toy can do. ASTRA members are leaders who have a positive influence the economy, culture and creativity of the communities they serve.

ASTRA provides members with access to networking, education, discounts, business products and services to assist our members as they grow their businesses. ASTRA Academy, which houses our education and training resources, was established to provide ASTRA members with on-demand access to up-to-the-minute training in an ever-changing industry. Marketplace & Academy is a four-day trade show and education conference featuring industry leaders and hands-on product demonstrations. The conference draws more than 450 exhibits and includes more than 30 hours of education.

A volunteer board of 14 retailers, manufacturers and sales representatives governs the associations.

Board Officers & Directors

ASTRA Bylaws

How to reach us:

Staff Directory

41 E Erie Street
Suite 525, PMB 4624 Chicago, IL 60611

Phone: (312) 222-0984
info@astratoy.org