about astra


Kimberly Mosley

Kimberly Mosley, CAE is the President of the American Specialty Toy Retailing Association (ASTRA), the world’s largest specialty toy association serving more than 1,700 independent specialty toy retailers, manufacturers, sales representatives and toy industry experts. ASTRA is the nation’s only association dedicated to the education and expansion of the specialty toy industry.

Kim has been a leader in the association industry for more than 20 years with experience in technology. Prior to her role with ASTRA, she served as CIO for the American College of Healthcare Executives. She is a member of the American Society of Association Executives (ASAE) and Association Forum where she served in many leadership roles including serving as chair of the Diversity Workforce Committee. In 2002, she was awarded the Diversity Executive Leadership Scholarship and in 2003, she earned distinction as a Certified Association Executive.

She serves as adjunct faculty for Governors State University in healthcare informatics and serves on the advisory board for Prairie State Junior College. She also lectures, blogs and writes articles on association management and technology.

Ms. Mosley holds a Bachelors of Science degree from Governors State University and an MBA from Keller Graduate School of Management in Chicago, IL.

Contact Kimberly:
(312) 955-9038 Phone

Sue Warfield
Director of Member Relations

Sue Warfield has been in the both the Retail and Toy Business for over 30 years. What began as a part-time retail job turned into a passion for retail. While attending college, she worked part time for the then Dayton’s Department Store Chain. Though her “career” path had been International Trade, when she got her first great job in her field of study, she realized that as each day was coming to a close, she was looking forward to going to her part-time sales job at Dayton’s – which for some reason, she had never given up. Answering an ad to become an assistant manager at a hobby and craft store, she got the job...and that was it. Retail and sales were where she wanted to be.

Over the ensuing years, Sue worked for 2 major, independently owned, retail chains based in the Minneapols/St. Paul area and worked through the ranks to include store management, training, buying, and ultimately, director of retail operations. In 1990 she started her own retail consulting firm, Retail Specialties, and worked with clients around the US, developing training programs and working to improve their day to day operations. She entered the world of toy representation in 1995 and retail store ownership in 1999 when she and her husband opened a northwoods furnishings and décor store. She joined ASTRA in 2000 and has been an active member ever since, serving on the Board for 7 years, including chair. Her most recent work contributions have been with Hotaling Imports, a long term ASTRA Member, and serving as chair of the ASTRA Membership Committee.

Sue started her position as Director of Member Relations in August of 2014. She and her husband have 3 grown children and live in the northern Minnesota town of Ely, MN – gateway to the Boundary Waters Canoe Area Wilderness.

Contact Sue:
(312) 955-9043 Phone

Amanda Zawad
Director of Meetings & Strategic Partnerships

Amanda graduated from James Madison University with a Bachelor of Business Administration (B.B.A) in Hospitality & Tourism Management. She accepted a job as a Corporate Management Trainee with Hyatt Hotels Corporation and moved to Chicago shortly after graduation. After a year with Hyatt, Amanda went to work for an Association Management Company where she was introduced to the association industry. In three years, she went from an Association Coordinator to a Meetings Manager in charge of conferences, trades shows, meetings and events for three different trade associations.

In April of 2011, Amanda joined ASTRA as the Meetings & Exhibits Manager and has grown her role over the last 3+ years to Associate Director of Meetings & Exhibits responsible for the planning and management of all ASTRA events to include the annual Marketplace & Academy, Board of Directors Meetings, and ASTRA’s participation at Toy Fair. Amanda continues to challenge herself in her role with ASTRA by streamlining processes and procedures and implementing new initiatives and programs focused on enhancing the attendee and exhibitor experience. In her spare time, Amanda enjoys cooking, biking, traveling, and taking advantage of Chicago’s vibrant restaurant scene.

Contact Amanda:
(312) 955-9039 Phone

Ahren Hoffman, CTRS
Director of Education & Training

Ahren Hoffman is a Certified Therapeutic Recreation Specialist (CTRS) and began her career in the toy industry in 2007. In her past role as Manager of Industry Relations & Partnerships at the National Lekotek Center, Hoffman evaluated toys and play products beneficial for all children, especially those with disabilities, at AblePlay.org, a project of Lekotek. Hoffman also provided support services to members of the toy industry to share the developmental potential and possibility of toys and play products for children of all abilities. These collaborations allowed Hoffman to contribute to the creation of multiple toy guides and have the opportunity to be published in a manual related to the benefits of sensory play.

Hoffman is active in the lecture circuit presenting to organizations and professionals in the field of child development as well as within the toy industry creating presentations and webinars for retailers, manufacturers and sales representatives. Hoffman also regularly contributes to a variety of print and online publications to advocate for the power of toys and play.

Hoffman received her Bachelors of Science in Therapeutic Recreation with a minor in Psychology at Central Michigan University.

Contact Ahren:
(312) 955-9047 Phone

Dee Marsden
Associate Manager, Marketing & Communications

Originally from outside of Chicago, Dee grew up hosting her own news broadcasts recorded on cassette tapes and publishing issues of marker-scribbled newspapers. Her passion for people, their stories, and the power of communication to connect with others took her to Boston, where she graduated from the Boston University College of Communication.

Shortly after graduation, Dee pursued a job offer in Boston to develop, lead and implement collaborative learning opportunities among university students while building a donor base to support her work. From facilitating weekly small group discussions to organizing and leading large-scale cross-cultural service trips to building out donor campaigns, the role gave Dee the opportunity to get to know to know the stories of hundreds of students representing diverse ethnic, racial and religious backgrounds - and an outlet for sharing these stories. 

In 2013, Dee moved to Chicago and joined the ASTRA team. As the Associate Manager, Marketing and Communications, she is responsible for overseeing the marketing and communication strategy for the organization, including the annual Marketplace & Academy trade show and conference. She also manages the national Neighborhood Toy Store Day initiative.

Outside of work, Dee enjoys spending time with her husband Eric, exploring the many diverse neighborhoods of Chicago, and discovering local coffee shops.

Contact Dee:
(312) 955-9041 Phone

Laura Dann
Meetings & Exhibits Coordinator

A New York native, Laura moved to Chicago soon after graduating from Indiana University. Working for a large Association Management Company for three and a half years in the Education and Learning Services unit, Laura worked with various associations to plan and lead their year-round and convention programming. While she continued to excel in her role, Laura sought out the opportunity to continue to challenge herself and grow her meeting planning experience by joining ASTRA in August of 2013. In her role as Meetings & Exhibits Coordinator, Laura helps plan and coordinate ASTRA events to include the annual Marketplace & Academy, Board of Directors Meetings, and ASTRA’s participation at Toy Fair while working closely with all speakers and exhibitors. In her free time, Laura enjoys singing, going out with friends, visiting her family in New York, watching movies with her husband and Olde English Bulldogge, Tug, and her new favorite activity is playing with her baby boy, Logan.

Contact Laura:
(312) 955-9040 Phone

Maggie Bridger
Data & Operations Analyst

After earning her AA from Cottey College near where she grew up in Missouri, Maggie moved to Chicago in 2008 to pursue a degree in Dancemaking and Dance Studies at Columbia College Chicago. Upon graduating from Columbia, she began work as a Blog & Social Media Intern with the Neighborhood Writing Alliance. She has since worked with other non-profits in the Chicago area, including teaching dance classes in the Chicago Public School system with Changing Worlds and developing and implementing programming with the Girl Scouts of Greater Chicago and Northwest Indiana.

Maggie started with ASTRA in 2015 as an Office Administrator, and was promoted to Data & Operations Analyst in 2017. When she’s not tending to ASTRA’s technologies, she volunteers with Access Living, Bodies of Work, and the Chicago Disability Pride Parade. She continues to write about, create and attend dance performances, and has returned twice to Cottey College as a guest speaker and choreographer to set dance pieces on the Cottey in Motion Dance Company and present on representations of disabled bodies in dance. Maggie also enjoys being an active member of the Rogers Park community, where she lives with her partner, Paul, and their dog, Burr.

Contact Maggie:
(312) 955-9006 Phone

Robyn Foster
Membership Coordinator

Born in Wisconsin, with strong ties to Chicago, Robyn graduated from the University of Wisconsin – Milwaukee with a Bachelor’s in Political Science. While in college she found herself volunteering, as well as working on local, state, and national campaigns. Upon graduation she took her passion and dedication to socially engineering communities and became a member of AmeriCorps. Robyn served for a year with the National Health Corps in Philadelphia, Pennsylvania as a Patient Advocate promoting healthy communities and assisting patients in underserved communities.

After serving for a year, Robyn returned to Chicago, Illinois where she began work for associations such as the American Dental Association and the American Hospital Association. In addition, she is an ACE Certified Group Fitness Instructor and Spinning Certified Instructor that specialized in HITT and endurance training.

When she’s not in the office, Robyn enjoys venturing on her bike, instructing fitness classes, and finding new artistic ways to express herself from playing her viola to painting.

Contact Robyn:
(312) 955-9042 Phone