ASTRA's strategic planning process is designed to prepare the organization and the independent toy retailing industry to respond to a rapidly changing retailing environment. The plan will ensure ASTRA's ongoing value to independent toy retailers, manufacturers and sales reps as they work to build business while advocating for the importance of play and its positive influence on child development.
ASTRA's vision and mission provide the basis for association direction and decision making in service to the members and the industry.
The vision statement is ASTRA's desired state for the long-term future and is a fundamental guiding principle for ASTRA's strategic direction
The mission statement states ASTRA's fundamental purpose and forms the foundation for our strategic plan.
The four "pillars" of the strategic plan are the four complementary, mutually supporting areas in which we are investing ASTRA resources for advancement of the membership and the organization.
To reinforce Marketplace & Academy as the premier event for the independent toy retailing industry, ASTRA will:
To expand the reach of ASTRA to include other markets that recognize and value the importance of toys and play, ASTRA will:
To ensure the long-term viability of the industry, ASTRA will:
To ensure ongoing value to our members, ASTRA will: