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Manufacturers sales reps who are members of the American Specialty Toy Retailing Association (ASTRA) get a long list of member benefits. Check out these valuable benefits and many more:

Connect to Buyers

  • Online Rep Finder – Manufacturers can locate you according to the regions and states you cover, by using the rep finder map at An effective tool for expanding your product lines.
  • ASTRA Marketplace & Academy – North America’s largest specialty toy show brings buyers from all over the specialty industry to check out new products and write orders for the fourth quarter. Rep members receive deep discounts on event registration.
  • Member Directories – Direct contact lists for retailers, manufacturers, and affiliates who specialize in specialty product.
  • ASTRA Branding – Our logo on your trade show booths and website remind clients that you are a part of the nation’s best independent toy seller network.

Industry Updates & Networking

  • CPSIA / Legislative Updates – Email updates, nuts-and-bolts compliance guides, educational webinars, and Q&A sessions compiled by ASTRA help your business stay ahead of federal and state legislation.
  • Newsletters & E-Bulletins – Biweekly e-bulletins and quarterly newsletters keep you in the know with industry trends and provides a forum for you to introduce yourself to the membership.
  • ASTRA Marketplace & Academy – ASTRA members from around the country converge for a week of sales, seminars, and networking.
  • Toy Fair – Maximize your Toy Fair networking: network with buyers at our Party With the Stars and take a break from the showfloor in the ASTRA members lounge.
  • Rep Listserv – Confidential email-based forum where reps discuss contracts, marketing, legislation, and other business issues.

Affinity Discounts

  • Shipping Discounts – Save on every shipment you send and receive with the ASTRA Shipping Program, managed by PartnerShip®.
  • Payroll Service Discount – Payroll processing and human resource services through Paychex.
  • Business Insurance – Property and liability insurance through the ASTRA Business Insurance Program from Central Insurance Services.