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Sales representative members of the American Specialty Toy Retailing Association (ASTRA) get a long list of member benefits. Check out this list of just a few of the benefits ASTRA offers:


    Connect to Buyers                             
  • Online Rep Finder – Manufacturers can locate you according to the regions and states you cover, by using the rep finder map at An effective tool for expanding your product lines and connecting you with manufacturer members.
  • ASTRA Marketplace & Academy – North America’s largest specialty toy show brings buyers from all over the specialty industry to check out new products and write orders for the fourth quarter. Rep members receive deep discounts on event registration.
  • Member Directories – Direct contact lists for retailers, manufacturers, and affiliates who specialize in specialty product.
  • ASTRA Branding – Our logo on your trade show booths and website remind clients that you are a part of the nation’s best independent toy seller network.


    Industry Updates & Networking      
  • CPSIA / Legislative Updates – Email updates, nuts-and-bolts compliance guides, educational webinars, and Q&A sessions compiled by ASTRA help your business stay ahead of federal and state legislation.
  • ASTRA Toy Times Magazine & E-Bulletins – Weekly e-bulletins and quarterly issues of ASTRA Toy Times Magazine keep you in the know with industry trends and provide a forum for you to introduce yourself to the membership.
  • ASTRA Marketplace & Academy – ASTRA members from around the country converge for a week of sales, seminars, and networking. Take part in exciting educational workshops hosted by some of the specialty toy industry’s leading professionals and rub elbows with manufacturers.
  • Toy Fair – Maximize your Toy Fair networking: network with buyers at our Night in New York and take a break from the show floor in the shared ASTRA lounge.
  • Rep Discussion Board – Confidential email-based forum where reps discuss contracts, marketing, legislation, and other business issues. Also communicate with Manufacturers and Retailers through the Discussion Board.
  • Sales Rep Wanted List – Connect with ASTRA’s manufacturer membership using this online job board.


    Affinity Discounts                              
  • Discount Freight – FedEx discounts through a brokered ASTRA Discount Shipping Program with Partner Ship.
  • Payroll Service Discount – Payroll processing and human resource services through PayChex.
  • Business Insurance – Property and liability insurance and employee benefit programs designed especially for ASTRA members through HUB International.
  • Online Marketing – Discounted rates on email marketing, online surveys, and event marketing through Constant Contact.
  • Business Supplies – Reduced pricing on many products and services from Office Max.