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Independent toy retailers who are members of the American Specialty Toy Retailing Association (ASTRA) get a long list of member benefits. Check out these valuable benefits and many more:
CPSIA / Legislative Updates – Email updates, nuts-and-bolts compliance guides, and Q&A sessions compiled by ASTRA help your business stay in compliance and ahead of federal and state legislation.
Online Seminars/Webinars – From local marketing to online commerce to legislative updates, ASTRA industry experts conduct online seminars on topics that help you run your business profitably.
ASTRA Marketplace & Academy – ASTRA members converge to hear retail experts and learn from each other about what works.
E-Bulletins & Newsletters – Biweekly e-bulletins and quarterly newsletters keep you in the know with industry trends, retail developments, manufacturer specials, and much more.
ASTRA Marketplace & Academy – ASTRA members from around the country converge for a week of sales, seminars, and social networking.
Toy Fair – Maximize your Toy Fair networking: discuss TF’s stand-out products with fellow ASTRA retailers at our Share the Fair event, network at our Party With the Stars, and take a break in the ASTRA members lounge.
ASTRA Member Directory – Find manufacturers, sales reps, and affiliates among your ASTRA peers.
Product Sourcing & Discounts
ASTRATRAX – Contact fellow retailers online and locate items you may not have on hand for a customer request.
Newsletter – Quarterly publication filled with industry news, retail tips, and new manufacturer profiles.
Toy Fair – Exclusive member specials from ASTRA manufacturers pay your way.
ASTRA Marketplace & Academy – Toy makers present their big fourth-quarter products at North America’s largest specialty toy show. ASTRA manufacturers offer exclusives to ASTRA retailers on the show floor.
Online Store Finder – astratoy.org’s user-friendly store map helps parents find ASTRA member stores in their area.
ASTRA Branding – Our logo on your store door and website remind parents that you are a part of the nation’s best independent toy seller network.
Best Toys For Kids List – Viewed by millions of readers and journalists nationwide, the list highlights products chosen by ASTRA retailers as the best for kids in the 4th Quarter.
Community Connections – Professional press release templates that you can personalize and send to your local media to generate visibility on topics which make you the expert on play, children, and toys.
Buy Local Program – Created in conjunction with the American Independent Business Alliance (AMIBA), the program reminds your customers of the benefits to supporting local commerce and why shopping at your store is important.
Neighborhood Toy Store Day - Drive new customers into your store with ASTRA’s new Neighborhood Toy Store Day and Best Toys For Kids Award list