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Independent toy retailers who are members of the American Specialty Toy Retailing Association (ASTRA) get a long list of member benefits.  Check out these valuable benefits and many more:


  • CPSIA / Legislative Updates – Email updates, nuts-and-bolts compliance guides, and Q&A sessions compiled by ASTRA help your business stay in compliance and ahead of federal and state legislation.
  • Online Seminars/Webinars – From local marketing to online commerce to legislative updates, ASTRA industry experts conduct online seminars on topics that help you run your business profitably.
  • ASTRA Marketplace & Academy – ASTRA members converge to hear retail experts and learn from each other about what works.
  • E-Bulletins & Newsletters – Biweekly e-bulletins and quarterly newsletters keep you in the know with industry trends, retail developments, manufacturer specials, and much more.


  • ASTRA Marketplace & Academy – ASTRA members from around the country converge for a week of sales, seminars, and social networking.
  • Toy Fair – Maximize your Toy Fair networking: discuss TF’s stand-out products with fellow ASTRA retailers at our Share the Fair event, network at our Party With the Stars, and take a break in the ASTRA members lounge.
  • ASTRA Member Directory – Find manufacturers, sales reps, and affiliates among your ASTRA peers.

Product Sourcing & Discounts

  • ASTRATRAX – Contact fellow retailers online and locate items you may not have on hand for a customer request.
  • Newsletter – Quarterly publication filled with industry news, retail tips, and new manufacturer profiles.
  • Toy Fair – Exclusive member specials from ASTRA manufacturers pay your way.
  • ASTRA Marketplace & Academy – Toy makers present their big fourth-quarter products at North America’s largest specialty toy show. ASTRA manufacturers offer exclusives to ASTRA retailers on the show floor.

Consumer Contact

  • Online Store Finder –’s user-friendly store map helps parents find ASTRA member stores in their area.
  • ASTRA Branding – Our logo on your store door and website remind parents that you are a part of the nation’s best independent toy seller network.
  • Best Toys For Kids List – Viewed by millions of readers and journalists nationwide, the list highlights products chosen by ASTRA retailers as the best for kids in the 4th Quarter.
  • Community Connections – Professional press release templates that you can personalize and send to your local media to generate visibility on topics which make you the expert on play, children, and toys.
  • Buy Local Program – Created in conjunction with the American Independent Business Alliance (AMIBA), the program reminds your customers of the benefits to supporting local commerce and why shopping at your store is important.   
  • Neighborhood Toy Store Day - Drive new customers into your store with ASTRA’s new Neighborhood Toy Store Day and Best Toys For Kids Award list