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Independent toy retailer members of the American Specialty Toy Retailing Association (ASTRA) get a long list of member benefits.  Check out this list of just a few of the benefits ASTRA offers:


  • CPSIA / Legislative Updates – Email updates, nuts-and-bolts compliance guides, and Q&A sessions compiled by ASTRA help your business stay in compliance and ahead of federal and state legislation.
  • Online Seminars/Webinars – From local marketing to online commerce to legislative updates, ASTRA industry experts conduct online seminars on topics that help you run your business profitably.
  • ASTRA Marketplace & Academy – ASTRA members converge to hear retail experts and learn from each other about what works.
  • E-Bulletins & ASTRA Toy Times Magazine – Weekly e-bulletins and quarterly issues of ASTRA Toy Times Magazine keep you in the know with industry trends, retail developments, manufacturer specials, and much more.
  • Resource Library – Electronic library full of information on marketing your store, best business practices, hiring, and much more.


  • Retailer Discussion Board – Confidential email-based forum where retailers discuss products, store policies, legislation, marketing, and ASTRATRAX: a unique way to get product fast.
  • ASTRA Marketplace & Academy – ASTRA members from around the country converge for a week of sales, seminars, and social networking.
  • Toy Fair – Maximize your Toy Fair networking: discuss TF’s stand-out products with fellow ASTRA retailers at our Share the Fair event, network at our Night in New York, and take a break in the shared ASTRA lounge.
  • ASTRA WINS - Working in Networks for Success, small networks of retail members to share and learn from one another.
  • ASTRA Member Directory – Find manufacturers, sales reps, and affiliates among your ASTRA peers.


    Product Sourcing & Discounts     
  • ASTRATRAX – Contact fellow retailers online and locate items you may not have on hand for a customer request.
  • ASTRA Toy Times Magazine – Quarterly publication filled with industry news, retail tips, and new manufacturer profiles.
  • Toy Fair – Exclusive member specials from ASTRA manufacturers pay your way.
  • ASTRA Marketplace & Academy – Toy makers present their big fourth-quarter products at North America’s largest specialty toy show. ASTRA manufacturers offer exclusives to ASTRA retailers on the show floor.
  • Affinity Discounts – Fed Ex, Business Insurance, Paychex, OfficeMax      


    Consumer Contact                        
  • Online Store Finder –’s user-friendly store map helps parents find ASTRA member stores in their area.
  • ASTRA Branding – Our logo on your store door and website remind parents that you are a part of the nation’s best independent toy seller network.
  • Best Toys for Kids List – Viewed by millions of readers and journalists nationwide, the list highlights products chosen by ASTRA retailers as the best for kids in the 4th Quarter – with a national marketing campaign and free marketing materials.
  • Neighborhood Toy Store Day – A public outreach program and national marketing campaign created to help celebrate the independent toy store and the importance of shopping locally.
  • Online Marketing – Discounted rates on email marketing, online surveys, and event marketing through Constant Contact.