February is always a big month for the specialty toy industry. We will see many ASTRA members at Toy Fair in New York, where ASTRA members enjoy the special member-only discounts we arrange from manufacturers, and ASTRA retailers get together to “Share the Fair” so no one misses the hot new finds among the acres of ho-hum products on display. Visit us at Booth # 6339 to learn more.

Another reason for specialty retailers to take special note in February is ASTRA’s Marketplace & Academy. True, ASTRA’s event does not happen until June (think Baltimore, crab cakes, great deals on toys, and finished product ready to order!), but February is the time you can get an extra-special price on your registration. The rock-bottom early bird price expires on the last day of February. Thanks to Leap Year, that’s an extra day this year, so don’t miss it!

To make it more fun this year, everyone who registers by February 29th will be automatically entered to win an iPad2. Sign up now so you don’t miss your chance to own this wonderful—and fun!—business tool.

See you in New York, and then onward to Baltimore. Watch your e-mail and snail mail for the adorable kids in hardhats who represent ASTRA’s commitment to helping you build your business this year. And get ready for the big celebration of ASTRA’s 20th Anniversary when we are all together in Baltimore.

Kathleen McHugh

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