ASTRA retailers kicked off the holiday season last year with the support of a new direct to consumer marketing program: Neighborhood Toy Store Day. The event delivered focused messaging to consumers on the value local businesses have in keeping communities unique and vital. As a result, ASTRA Retailers who participated in the event reported that last November was one of their best months in years.

This is an opportunity for ASTRA retail members to come together to showcase their expertise and the important role they play in the community. Celebrate Neighborhood Toy Store Day to bring customers into your store.

Click on a categoy below to learn more:

1. Public Relations
2. On-Line Marketing
3. Build Commmunity Excitment
4. Recommendations for Photo Opportunities  
5. What Can I Do As A Manufacturer or Sales Rep?

Click here to view downloadable
posters, logos, email templates, and ad slicks.


Click here to view Offers from Manufactures for Neighborhood Toy Store Day

© 2013 The American Specialty Toy Retailing Association (ASTRA)
432 N. Clark St. Suite 205, Chicago, IL 60654 · (312) 222-0984 phone; (312) 222-0986 fax

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