The American Specialty Toy Retailing Association (ASTRA) The American Specialty Toy Retailing Association (ASTRA)
Print this page Neighborhood Toy Store Day
November 12, 2011
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ASTRA retailers kicked off the holiday season last year with the support of a new direct to consumer marketing program: Neighborhood Toy Store Day. The event delivered focused messaging to consumers on the value local businesses have in keeping communities unique and vital. As a result, ASTRA Retailers who participated in the event reported that last November was one of their best months in years.

This is an opportunity for ASTRA retail members to come together to showcase their expertise and the important role they play in the community. Celebrate Neighborhood Toy Store Day to bring customers into your store.

Click on a categoy below to learn more:

  1. Public Relations
  2. On-Line Marketing
  3. Event Logistics
  4. Build Community Excitement
  5. Media List Template 
  6. Media Release Form
  7. Recommendations for Photo Opportunities
  8. Downloadable Logo
  9. Downloadable Neighborhood Toy Store Day Poster
  10. Downloadable Best Toys For Kids Posters
  11. Neighborhood Toy Store Day Participation Form
  12. Manufacturer Specials for Neighborhood Toy Store Day
  13. What Can I Do As A Manufacturer or Sales Rep?
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© 2012 The American Specialty Toy Retailing Association (ASTRA)
432 N. Clark St. Suite 401, Chicago, IL 60654
(312) 222-0984 phone; (312) 222-0986 fax