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Manufacturer and distributor members of the American Specialty Toy Retailing Association (ASTRA) get a long list of member benefits. Check out this list of just a few of the valuable benefits ASTRA offers:
Connect To Buyers
ASTRA Marketplace & Academy– North America’s largest specialty toy show brings buyers from all over the specialty industry to check out new products and write orders for the fourth quarter.
Member Directories – Direct contact lists for retailers, sales reps, and affiliates who specialize in specialty product, electronically, printed and in an Excel format.
ASTRA Branding – Our logo on your trade show booths, website, and packaging remind retailers that you are a part of the nation’s best independent toy seller network.
Manufacturer Finder and Manufacturer Special Listings – Promote your product to ASTRA retail members online.
Industry Updates & Networking
CPSIA / Legislative Updates – E-mail updates, nuts-and-bolts compliance guides, educational webinars, and Q&A sessions compiled by ASTRA help your business stay in compliance and ahead of federal and state legislation.
ASTRA Toy Times Magazine & E-Bulletins – Weekly e-bulletins and quarterly issues of ASTRA Toy Times Magazine keep you in the know with industry trends and provide a forum for you to introduce yourself to the retail membership, as well as your sales specials.
Toy Fair– Maximize your Toy Fair networking: network with buyers at our Night in New York Party, win over new buyers with ASTRA plaque branding in your booth, and take a break in the shared ASTRA lounge.
Manufacturer Discussion Board – Confidential, email-based forum where manufacturers discuss production, testing, legislation, and other business issues. Communicate with Reps and Retailers through the All Members Discussion Board.
Sales Rep Finder – Find an ASTRA Sales Rep member for your product using this online resource. Search by state or region to find the right Rep for you.
Media Exposure & Public Relations
Best Toys for Kids List – Viewed by millions of consumers and journalists nationwide, the list highlights products chosen by ASTRA retailers as the best for kids in the fourth quarter. As a member, you have the chance to nominate your product and be showcased in ASTRA retailers nation-wide.
Advertising – Advertise to members in our ASTRA Toy Times Magazine, or to the public on our website, which sees 295,000+ hits each month.
ASTRA Branding – Our logo on your packaging and website remind parents that you are a part of the nation’s best independent toy seller network.
Discount Freight – FedEx discounts through a brokered ASTRA Discount Shipping Program with Partner Ship.