The American Specialty Toy Retailing Association (ASTRA) is a non-profit association that provides education, networking, product sourcing and discounts, and consumer public relations to grow the specialty toy industry. ASTRA is the largest association serving the specialty toy industry and thrives on the communication and cooperation of its members including retailers, manufacturers and sales representatives.

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Upcoming Events

CPE Workshop

September 10-11, 2016 | Chicago, IL


Neighborhood Toy Store Day

November 12, 2016

ASTRA retailers all over the country kick off the holiday season by hosting Neighborhood Toy Store Day to celebrate their community, the shop local message, and the joy of play. This event is an opportunity for ASTRA retail members to come together to showcase their expertise and the important role they play in the community. Celebrate Neighborhood Toy Store Day to bring customers into your store!

Neighborhood Day


Marketplace & Academy 2017

June 25-28, 2017 | Philadelphia, PA