If you’ve never thought about the independent toy store as a sales channel for your product, it’s time to change your thinking. 

 ASTRA Affiliate Member Benefits

Connect To Buyers

• ASTRA Marketplace & Academy – North America’s largest specialty toy show brings buyers from all over the specialty industry to check out new products and write orders for the fourth quarter.
• Member Directories – Direct contact lists for retailers, sales reps, and affiliates who specialize in specialty product.
• ASTRA Branding – Our logo on your trade show booths, website, and packaging remind retailers that you are a part of the nation’s best independent toy seller network.

Industry Updates & Networking

• CPSIA / Legislative Updates – Email updates, nuts-and-bolts compliance guides, educational webinars, and Q&A sessions compiled by ASTRA help your business stay in compliance and ahead of federal and state legislation.
• Newsletters & E-Bulletins – Biweekly e-bulletins and quarterly newsletters keep you in the know with industry trends and provides a forum for you to introduce yourself to the retail membership, as well as your sales specials.
• ASTRA Marketplace & Academy – ASTRA members from around the country converge for a week of sales, seminars, and social networking.
• Toy Fair – Maximize your Toy Fair networking: network with buyers at our Party With the Stars, win over new buyers with ASTRA plaque branding in your booth, and take a break from the showfloor in the ASTRA members lounge.
• Manufacturer Listserv – Confidential email-based forum where manufacturers discuss production, testing, legislation, marketing, and other business issues.

Media Exposure & Public Relations

• Best Toys For Kids List – Viewed by millions of consumers and journalists nationwide, the list highlights products chosen by ASTRA retailers as the best for kids in the fourth quarter.
• Advertising – Advertise to members in our newsletter, or to the public on our website, which sees 295,000+ hits each month.
• ASTRA Branding – Our logo on your packaging and website remind parents that you are a part of the nation’s best independent toy seller network

Affinity Discounts

• Discount Freight – FedEx / UPS / Yellow discounts through a brokered ASTRA Discount Shipping Program.
• Payroll Service Discount – Payroll processing and human resource services through Paychex.
• Business Insurance – Property and liability insurance through the ASTRA Business Insurance Program from Central Insurance Services.
• Car Rental Discounts – Hertz car rental member discounts.