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American Specialty Toy Retailers Association

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Why Play Matters

playmatters ASTRA believes play is a child's most important work.  Play is how children have fun, acquire skills, experience success, and build self-esteem. Through play children figure out the world and where and how they fit in.

Through Play children practice, reinforce and remember what they are learning.

 

“Children have to play with what they know to be true in order to find out more, and then they can use what they learn in new forms of play.”
                                                        Fred Rogers
                                                        Mister Rogers’ Neighborhood


Through Play children learn to manage their emotions and conquer their anxieties.  

“Play gives the child a safe space where she can experiment at will, suspending the rules and constraints of physical and social reality. In play, the child becomes master rather than subject.”
                                                        Alicia F. Lieberman
                                                        Author, The Emotional Life of the Toddler


Through Play children inquire, imagine, process information, and think.  

“It is language time… problem-solving time… It is memory time, planning time, investigating time. It is organization-of-ideas time, when the young child uses his mind and body and his social skills and all hispowers in response to the stimuli he has met.”
                                                        James L.Hymes, Jr.
                                                        Child Development Specialist

Through Play children develop, mature, and grow.  

“Play is the most significant tool for preparing (the child) for the future and its tasks.”
                                                        Bruno Bettelheim, Child Psychologist


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