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Affiliates are people and businesses that provide services to other members of the specialty toy industry. Check out this list of just a few of the benefits ASTRA offers our affiliate members:



    Connect to Buyers                            


  • ASTRA Marketplace & Academy – North America’s largest specialty toy show brings buyers from all over the specialty industry to check out new products and write orders for the fourth quarter.
  • Member Directories – Direct contact lists for retailers, sales reps, and affiliates who specialize in specialty product, electronically, printed and in an Excel format.
  • ASTRA Branding – Our logo on your trade show booths, website, and packaging remind retailers that you are a part of the nation’s best independent toy seller network.
  • Manufacturer Finder and Manufacturer Special Listings – Promote your product to ASTRA retail members online.


    Industry Updates & Networking         
  • CPSIA / Legislative Updates – E-mail updates, nuts-and-bolts compliance guides, educational webinars, and Q&A sessions compiled by ASTRA help your business stay in compliance and ahead of federal and state legislation.
  • ASTRA Toy Times Magazine & E-Bulletins – Weekly e-bulletins and quarterly issues of ASTRA Toy Times Magazine keep you in the know with industry trends and provide a forum for you to introduce yourself to the retail membership, as well as your sales specials.
  • ASTRA Marketplace & Academy – ASTRA members come together for a week of sales, seminars, and networking.
  • Toy Fair – Maximize your Toy Fair networking: network with buyers at our Night in New York Party, win over new buyers with ASTRA plaque branding in your booth, and take a break in the shared ASTRA lounge.
  • Manufacturer Discussion Board – Confidential, email-based forum where manufacturers discuss production, testing, legislation, and other business issues. Communicate with Reps and Retailers through the All Members Discussion Board.
  • Sales Rep Finder – Find an ASTRA Sales Rep member for your product using this online resource. Search by state or region to find the right Rep for you.


    Media Exposure & Public Relations     
  • Best Toys for Kids List – Viewed by millions of consumers and journalists nationwide, the list highlights products chosen by ASTRA retailers as the best for kids in the fourth quarter. As a member, you have the chance to nominate your product and be showcased in ASTRA retailers nation-wide.
  • AdvertisingAdvertise to members in our ASTRA Toy Times Magazine, or to the public on our website, which sees 295,000+ hits each month.
  • ASTRA Branding – Our logo on your packaging and website remind parents that you are a part of the nation’s best independent toy seller network.


    Affinity Discounts                               
  • Discount Freight – FedEx discounts through a brokered ASTRA Discount Shipping Program with PartnerShip.
  • Payroll Service Discount – Payroll processing and human resource services through Paychex.
  • Business Insurance – Property and liability insurance and employee benefit programs designed specifically for ASTRA members thru HUB International.
  • Online Marketing – Discounted rates on email marketing, online surveys, and event marketing through Constant Contact.
  • Business Supplies – Reduced pricing on many products and services from Office Max.
  • Asset Protection – Get discounts on online price monitoring, retailer credit information and sales leads with The Creditors Network/MAPP Trap.