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The American Specialty Toy Retailing Association (ASTRA) offers highly targeted ways to reach the best independent toy and children’s products retailers in the business through advertising.

Click here, for information on advertising with ASTRA, or contact Rick Kauder at (800) 344-0559 or (315) 789-0458.

  • Advertise on ASTRA’s website.  The retailers you want to know are members of ASTRA, and ASTRA’s website is designed to be a frequent destination for them.  The website gets thousands of highly targeted hits per month and an average of 54,000 page views per month.  An added benefit:  ASTRA’s robust content for parents and other toy buyers also puts your product in front of the end user.

  • Advertise in the ASTRA Newsletter.  Mailed five times per year, ASTRA's membership newsletter is full of sensible business advice, profiles, trends, and industry and association news. The newsletter is the perfect place for manufacturers to reach top specialty toy retailers by advertising their latest products, services and ordering specials.   Polybagged inserts are also available.